ISO 9001:2026 in 60 Minutes: What Changed and What to Do Next
Promo and content pack for the DQS Africa webinar with Francois Labuschagne (CEO, DQS Africa), hosted by Sophy Raselabi. Everything is on this one page: the registration, thank-you and offer pages as live previews, the LinkedIn and email copy with copy buttons, and the 24-slide deck. Status: draft. Nothing has been sent or published. Anything in [YELLOW BRACKETS] must be filled in or checked before it goes live, and no stats, testimonials, dates, prices, values or URLs have been invented.
Webinar flow
Reach → registration page → thank-you page → reminders → live webinar (about 60 minutes) → offer and checkout at about minute 40 → Q&A → final call.
Run sheet (60 minutes)
| Outline stage | Slides | Time |
|---|---|---|
| Hook, welcome, purpose, who it's for, agenda | 1–4 | 0:00–0:05 |
| Pain + shifts | 5–8 | 0:05–0:17 |
| Credibility story | 9 | 0:17–0:19 |
| Opportunity + how to take advantage | 10–11 | 0:19–0:24 |
| Why people fail + concerns | 12–13 | 0:24–0:29 |
| The system: 14 steps + timeline | 14–16 | 0:29–0:36 |
| “To win you need…” + Yes slide | 17 | 0:36–0:38 |
| Offer sequence | 18–23 | 0:38–0:46 |
| Q&A (checkout link stays visible) | 24 | 0:46–0:57 |
| Final call + close | 23 → 24 | 0:57–1:00 |
Title options
ISO 9001:2026 in 60 Minutes: What Changed and What to Do Next
- 58 characters, 11 words. Fits LinkedIn's 75-character limit.
- Hook tests passed: specific number (60 minutes) plus pain callout ("What do I do next?" is the exact question certified organisations are asking).
- Why: Keeps the search term (ISO 9001:2026) first, promises a small, fixed time cost, and the second half ("what to do next") works backwards from the offer, because training is the next step.
Alternates
- ISO 9001:2026 Isn't Your Quality Manager's Problem. It's the CEO's. (Counterintuitive + pain callout. The strongest leadership angle, from the 12 top-management duties.)
- The 14 Steps to Your ISO 9001:2026 Transition (Specific number + DQS's own framework, the concrete detail only DQS can claim.)
- Is Your ISO 9001 Certificate Ready for 2026? (Curiosity gap + pain callout. Short, good as an email subject line too.)
Title test (optional): Before finalising, A/B test the recommended title against Alternate 1, either as two LinkedIn post hooks or as two email subject lines to a small list segment. Use the winner on the reg page.
Optional sub-line: "A practical briefing for top management and quality leads, from the CEO of DQS Africa."
Registration page
Headline, subhead and form above the fold; registration is the only action. The form here is a demo and submits nowhere. Scroll inside the preview to see the full page.
Thank-you page
Moves registrants from cold to warm: calendar, inbox, question, bring a colleague.
LinkedIn event + post
Event name (58/75 characters)
ISO 9001:2026 in 60 Minutes: What Changed and What to Do Next
Event details
Online · Wednesday 28 October 2026 · [TIME SAST - TO CONFIRM] SAST · External link: [REGISTRATION LINK] · Speaker: Francois Labuschagne · Host: Sophy Raselabi · Banner: [EVENT BANNER IMAGE]
Event description
ISO 9001:2026 isn't your quality manager's problem. It's the CEO's. The 2026 edition makes quality culture and ethical behaviour explicit (5.1.1), separates risks from opportunities (6.1.2 / 6.1.3), requires change to be evaluated for effectiveness (6.3) and builds climate change into your context (4.1 / 4.2). In 60 minutes, Francois Labuschagne, CEO of DQS Africa, will show you: ✔ The 5 big shifts that matter for certified organisations ✔ The leadership duties auditors will now test ✔ What changes in your management review and internal audits ✔ DQS's 14-step transition plan, with who owns each step ✔ Your transition timeline Stay for live Q&A and bring your hardest questions. For: CEOs, MDs, quality managers, SHEQ leads, internal auditors and ISO 9001 consultants. Free. Register: [REGISTRATION LINK]
Short promo post (Francois's profile; Sophy and DQS staff reshare and send direct event invites)
ISO 9001:2026 isn't your quality manager's problem. It's the CEO's. The 2026 edition puts quality culture, ethical behaviour and accountability squarely on top management. On Wednesday 28 October I'm running a 60-minute briefing: → the 5 shifts that matter → what leaders must now do → our 14-step transition plan Free, online, live Q&A. Register: [REGISTRATION LINK] #ISO9001 #QualityManagement #DQS
Banner
[EVENT BANNER IMAGE]
Invite emails
- Invite emails (main invite + Emails 1–3) go to the HubSpot list to drive registrations. The [REGISTRATION LINK] goes high in the email and is repeated.
- Reminder emails (R1–R5) are a separate campaign to registrants only, to drive show-up. They're content-led, with the join link in every one.
- Email types: Email 1 = story email, Email 2 = educational content email (Problem-Agitate-Solve), Email 3 = last-call email.
Main invite (first send to the full list)
Main invite
Hi [First Name], [Save my free seat →] [REGISTRATION LINK] ISO 9001:2026 asks more of leadership than any edition before it. Quality culture and ethical behaviour are now explicit. Risks and opportunities are handled separately. Changes must be shown to work. Your management review has new inputs. And most of that lands on top management, not just the quality manager. If you're wondering "What does this mean for us, and where do we start?", join Francois Labuschagne, CEO of DQS Africa, for a 60-minute briefing: ISO 9001:2026 in 60 Minutes: What Changed and What to Do Next 📅 Wednesday 28 October 2026 · 🕒 [TIME SAST - TO CONFIRM] SAST · 💻 [PLATFORM - TO CONFIRM] You'll get the 5 big shifts, the leadership duties auditors will test, and DQS's 14-step transition plan, plus live Q&A. [Reserve my seat →] [REGISTRATION LINK] Forward this to your MD or quality lead. The transition needs both of you. [SENDER NAME / SIGN-OFF - TO CONFIRM], DQS Africa [UNSUBSCRIBE / POPIA FOOTER]
Three-email invite sequence
Suggested dates: Email 1 Mon 19 Oct (or skip it if the main invite goes then) · Email 2 Thu 22 Oct · Email 3 Tue 27 Oct (last call for registrations; the day-of reminders R4–R5 then go to registrants).
Email 1: Announce (story email)
Hi [First Name], [Save my seat →] [REGISTRATION LINK] On 30 September we ran our first ISO 9001:2026 briefing, and the questions didn't stop. How do you audit ethical behaviour? Do internal audit objectives change? What happens to knowledge when a key person resigns? Those questions told us something: people don't need the standard read to them. They need to know what to do next. So on Wednesday 28 October we're running a new, 60-minute version built around exactly that. Francois Labuschagne, CEO of DQS Africa, will cover the 5 shifts that matter, the leadership duties auditors will test, and DQS's 14-step transition plan. [Join the briefing. It's free →] [REGISTRATION LINK] [SENDER NAME / SIGN-OFF - TO CONFIRM]
Email 2: Value / insight (educational)
Hi [First Name], Problem: Most management reviews report outputs: audits done, actions closed, meetings held. Agitate: Under ISO 9001:2026, that's not enough. The review needs results, and it needs new inputs: interested parties, changes, and risks and opportunities as separate items. If your last review didn't cover those, it's a gap your auditor can find. Solve: Here's your 2-minute check. Open your last management review pack and ask: 1. Does it show results, or just activity? 2. Are interested parties and changes covered? 3. Are risks and opportunities handled separately? Every "no" is a transition task. On Wednesday 28 October, Francois will walk you through the rest, including the 14 steps to close those gaps. [Save my seat →] [REGISTRATION LINK] [SENDER NAME / SIGN-OFF - TO CONFIRM]
Email 3: Last call
Hi [First Name], [Register now →] [REGISTRATION LINK] Tomorrow, Wednesday 28 October at [TIME SAST - TO CONFIRM] SAST, Francois Labuschagne goes live with the ISO 9001:2026 briefing. In one hour you'll leave with: ✔ the 5 shifts that matter ✔ the leadership duties you'll be audited on ✔ a 14-step transition plan you can start this week At the end, Francois will show how DQS Academy can get your team ready with [PRODUCT NAME - TO VERIFY], at R2,479 once-off or 3 payments of R980. [PRICE VAT STATUS - TO VERIFY] [Grab my free seat →] [REGISTRATION LINK] [REPLAY POLICY - TO CONFIRM: only add "Register anyway and we'll send the recording" if that's true] [SENDER NAME / SIGN-OFF - TO CONFIRM]
Registrant reminder (drive-to-show) sequence: registrants only
3–5 content-led reminders plus day-of reminders, with the join link in every email. Keep any video evergreen (no dates said on camera).
| # | When | Subject | Content |
|---|---|---|---|
| R1 | On registration | You're in: ISO 9001:2026, Wed 28 Oct | Confirmation, calendar link, [JOIN LINK - TO ADD], "Reply with your #1 question" |
| R2 | Mon 26 Oct | Tip 1 from Francois: risks ≠ opportunities | One short tip (6.1.2 vs 6.1.3) + "More on Wednesday" + [JOIN LINK - TO ADD] |
| R3 | Tue 27 Oct | Tip 2: what auditors will ask about ethics | One short tip (5.1.1, ISO 10010 as guidance) + [JOIN LINK - TO ADD] |
| R4 | Wed 28 Oct, morning | Today at [TIME SAST - TO CONFIRM]: your link inside | [JOIN LINK - TO ADD] + what to have ready (your last management review pack) |
| R5 | 1 hour before / "We're live" | Starting in 1 hour / We're live now | [JOIN LINK - TO ADD] only. Optional SMS if mobiles were collected |
Offer / checkout
Two options: R2,479 once-off or 3 × R980. Checkout buttons go nowhere until the [CHECKOUT LINK - TO ADD] is in. After the webinar, the same day: an attendee email (offer recap + [CHECKOUT LINK - TO ADD] + both price options) and a no-show email [REPLAY POLICY - TO CONFIRM].
Webinar deck (24 slides · 60 minutes)
Click the deck or use the ← → keys (click it first) to move through the slides. N shows speaker notes. Open full screen ↗ (Ctrl/Cmd+P there saves a PDF, one slide per page).
Open full screen ↗ Open with speaker notes ↗
All slides (click a number to jump)
| # | Slide | On-slide text | Time |
|---|---|---|---|
| 1 | Title + hook (Outline: Title / Open with a Hook, “three questions”) | ISO 9001:2026 · What changed. What next. · [DQS LOGO] | 0:00–0:05 |
| 2 | Welcome + appreciate + purpose + big promise | 60 minutes · Clear plan | 0:00–0:05 |
| 3 | Who it's for / who it's not for | For: leaders · quality · auditors. Not: clause-readers | 0:00–0:05 |
| 4 | Agenda (three-part promise) | 5 Shifts · Leaders' duties · 14 Steps | 0:00–0:05 |
| 5 | Their pain | “Isn't this just paperwork?” | 0:05–0:17 |
| 6 | Shift 1: Culture & ethics | Culture · Ethics · Everyone | 0:05–0:17 |
| 7 | Shift 2: Risks ≠ opportunities · Shift 3: Change that works | Risks. Opportunities. Proven change. | 0:05–0:17 |
| 8 | Shift 4: Climate · Shift 5: Knowledge & continuity | Climate. Knowledge. Continuity. | 0:05–0:17 |
| 9 | Credibility: why listen to me (story) | Why I care | 0:17–0:19 |
| 10 | The opportunity | Quality = strategy | 0:19–0:24 |
| 11 | How to take advantage: leaders' duties + management review | Lead it. Review results. | 0:19–0:24 |
| 12 | Why not everyone succeeds | Late. Delegated. Untrained. | 0:24–0:29 |
| 13 | Concern: “What about our internal audits?” | Same goals. More evidence. | 0:24–0:29 |
| 14 | The system: DQS 14-step transition plan | 14 Steps. 5 Owners. | 0:29–0:36 |
| 15 | Steps in practice | [STEPS 1–14 LABELS - PULL FROM 30 SEP DECK] (labels of 1–3 words each, on a visual) | 0:29–0:36 |
| 16 | Your timeline | Plan → Train → Audit · [30 Sep 2029 - VERIFY] | 0:29–0:36 |
| 17 | To win you need… + YES slide (Outline: “proven system, experience, mentor & support, resources” → Yes transition) | System ✔ Experience ✔ Support ✔ Training ? | 0:36–0:38 |
| 18 | OFFER: The offer stack | [PRODUCT NAME - TO VERIFY] · each inclusion on its own line [PRODUCT INCLUSIONS - TO VERIFY] · [OPTIONAL BONUS - TO CONFIRM] | 0:38–0:46 |
| 19 | OFFER: Price reveal (+ limiter only if real) | R2,479 · [OPTIONAL URGENCY / LIMITER - TO CONFIRM] | 0:38–0:46 |
| 20 | OFFER: Risk reversal + recap + “Is it worth it?” | [GUARANTEE / RISK REVERSAL - TO CONFIRM] · Worth it? | 0:38–0:46 |
| 21 | OFFER: Allay the five concerns | Time · Money · Effort · Approval · Confidence | 0:38–0:46 |
| 22 | OFFER: Two options (double bind) + checkout walkthrough | R2,479 once-off · or 3 × R980 · 👉 [CHECKOUT LINK - TO ADD] | 0:38–0:46 |
| 23 | OFFER: Final call (shown again before the close) | Start today → [CHECKOUT LINK - TO ADD] | 0:38–0:46 (shown again at 0:57) |
| 24 | Live Q&A → close | Your questions · [CHECKOUT LINK - TO ADD] | 0:46–0:57, then final call 0:57–1:00 |
Placeholders checklist
Fill or check every item before anything is published.
| Placeholder | Where it appears | Owner |
|---|---|---|
| [TIME SAST - TO CONFIRM] | Reg page, LinkedIn, all emails, slide 1 | Sophy |
| [REGISTRATION LINK] | LinkedIn post, all emails | Sophy |
| [CHECKOUT LINK - TO ADD] | Reg page FAQ, last-call email, offer slides, chat drop | Sophy / Wes |
| [PRODUCT NAME - TO VERIFY] (assumed: DQS Academy ISO 9001:2026 Awareness Training) | Offer section, FAQ, emails | Francois / DQS Academy |
| [PRODUCT INCLUSIONS - TO VERIFY] (format, duration, certificate, live/online, access period) | Offer stack slide 18, FAQ | DQS Academy |
| [STANDARD PRICE / VALUE PER INCLUSION - TO CONFIRM] (only real DQS list prices, otherwise remove the value stack) | Slide 18 | DQS Academy |
| [PRICE VAT STATUS - TO VERIFY] | Offer slides, FAQ, emails | DQS finance |
| [GUARANTEE / RISK REVERSAL - TO CONFIRM] (only if DQS offers one, otherwise delete) | Slide 20 | Francois |
| [OPTIONAL URGENCY / LIMITER - TO CONFIRM] (only a real cut-off or seat limit) | Slide 19, last-call email | Francois |
| [OPTIONAL BONUS - TO CONFIRM] | Slide 18 | Francois |
| [PLATFORM - TO CONFIRM] (Teams / Zoom / LinkedIn Live) | Reg page, emails | Sophy |
| [JOIN LINK - TO ADD] (the live-event join link for registrant reminders) | Reminder emails R1–R5 | Sophy |
| [REPLAY POLICY - TO CONFIRM] | Reg page FAQ, emails | Sophy |
| [CPD / ATTENDANCE CERTIFICATE - TO CONFIRM] | Reg page FAQ | DQS Academy |
| [TRANSITION DEADLINE - VERIFY WITH DQS/IAF] (stated on 30 Sep: certificates to ISO 9001:2015 valid until 30 Sep 2029) | Reg page, emails, slides 3 and 16 | Francois |
| [FRANCOIS BIO DETAILS - TO ADD] | Reg page, slide 9 | Francois |
| [FRANCOIS STORY - TO ADD] (why he does this work, a defining moment) | Slide 9 | Francois |
| [CLIENT STORY - TO ADD] (an anonymised real audit example) | Slides 6, 7, 12 | Francois |
| [FRANCOIS 60-SEC INVITE VIDEO - OPTIONAL] | Reg page above the fold, Email 1 | Sophy / Francois |
| [FRANCOIS HEADSHOT] / [DQS LOGO] / [EVENT BANNER IMAGE] / [SLIDE PHOTOS per image brief] | Reg page, LinkedIn, deck | Sophy |
| [CONTACT EMAIL FOR QUESTIONS - TO CONFIRM] (academy.sa@dqs.de was used on 30 Sep) | FAQ, emails | Sophy |
| [SENDER NAME / SIGN-OFF - TO CONFIRM] | All emails | Sophy |
| [First Name] (merge field) | All emails | Sophy (HubSpot) |
| [CIRCLE COMMUNITY LINK - OPTIONAL] | Thank-you page, emails | Sophy / Franco |
| [UNSUBSCRIBE / POPIA FOOTER] | All emails | Sophy |
| [STEPS 1–14 LABELS - PULL FROM 30 SEP DECK] | Slides 14–15 | Wes / Francois |
| [WHICH STEPS THE TRAINING COVERS - TO VERIFY] | Slides 15, 17 | DQS Academy |
| [TOP 3 WEAKEST LEADERSHIP DUTIES - FRANCOIS TO CHOOSE] | Slide 11 | Francois |